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Research papers

The power of Pacha Mama

The results of this research project opens new possibilities of including new research approaches where one can find innovative material contributing to the successful construction of powerful local brands. Working in the examination of the...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: María Augusta Iturralde, Julia Paez
Companies: Apoyo, Neurosketch
May 3, 2012
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Citation

Iturralde and Paez (2012a, May 03). The power of Pacha Mama. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-power-of-pacha-mama


Research papers

We are alive, we are still a target!

This presentation is based on research comparing the perceptions of marketers and researchers about senior citizens to the reality of these third age individuals over 60 years. With the growth of this population, senior citizens have evolved and it...

Catalogue: Latin America 2010: The Innovation Journey
Author: Cristina Paez
Company: Apoyo
May 21, 2010
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Citation

Paez, C. (2010a, May 21). We are alive, we are still a target!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/we-are-alive-we-are-still-a-target-


Research papers

Rediscovering Latin American households

Despite its cultural wealth and biodiversity, Peru is one of the poorest countries in Latin America, with approximately 55% of its population below the poverty line. Faced with this challenge, a multinational company known for its interest in market...

Catalogue: Latin America 2003
Authors: Paola Ruchmann, Alfredo Torres
Company: Apoyo
May 4, 2003
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Citation

Ruchmann and Torres (2003a, May 04). Rediscovering Latin American households . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rediscovering-latin-american-households-


Research papers

Sistematic studies on the "consumer's ideology" (Spanish)

As we keep thinking that "common sense is the less common of all senses", we'll lean on "common" expressions from our people, so as to synthesise each one of the six points covered by this study. We are conscious that all my not be recognized in the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Vida Alba Lutzelschwab
Company: Apoyo
May 5, 1991
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Citation

Lutzelschwab, V. A. (1991a, May 05). Sistematic studies on the "consumer's ideology" (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sistematic-studies-on-the-consumer-s-ideology-spanish-


Research papers

Sistematic studies on the "consumer's ideology"

As we keep thinking that "common sense is the less common of all senses", we'll lean on "common" expressions from our people, so as to synthesize each one of the six points covered by this study. We are conscious that all my not be recognized in the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Vida Alba Lutzelschwab
Company: Apoyo
May 5, 1991
×

Citation

Lutzelschwab, V. A. (1991a, May 05). Sistematic studies on the "consumer's ideology". ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sistematic-studies-on-the-consumer-s-ideology-